Marketing Essentials for Women Entrepreneurs
This program equips women entrepreneurs with practical marketing knowledge and skills to effectively promote their businesses, connect with their target audience, and build strong brands in the competitive Canadian marketplace.
Duration
6 weeks
Format
Interactive virtual sessions with practical assignments and peer feedback
Expected Outcomes
- ✓Develop a comprehensive marketing strategy aligned with business goals
- ✓Create a strong brand identity that resonates with your target audience
- ✓Learn how to conduct market research and identify customer segments
- ✓Gain skills in digital marketing, including social media and content creation
- ✓Understand how to measure marketing effectiveness and ROI
- ✓Build confidence in promoting your business and communicating your value proposition
Key Topics Covered
Marketing Strategy Development and Brand Positioning
Market Research and Customer Segmentation Techniques
Brand Development and Storytelling for Small Businesses
Digital Marketing Fundamentals (Website, SEO, Email Marketing)
Social Media Marketing Strategies for Canadian Audiences
Content Creation and Content Marketing
Customer Relationship Management and Retention Strategies
Marketing Analytics and Performance Measurement
Who Should Attend
- Women entrepreneurs who want to improve their marketing skills
- Business owners struggling to attract and retain customers
- Entrepreneurs looking to build a stronger brand presence
- Small business owners with limited marketing budgets seeking effective strategies
- Women launching new products or services in the Canadian market
Ready to Enhance Your Skills?
Join our Marketing Essentials for Women Entrepreneurs program and take your business to the next level.